What REALTORS® Want!
(and Why Loan Officers Should Do This!)
What REALTORS® Want!
(and Why Loan Officers Should Do This!)
Hello, my name is Fernando Herboso and I’m a broker owner for a small real estate company in Clarksburg MD.
I run an aggressive group of agents. I’m their rainmaker and I work every day to help them obtain daily leads.
We just had our 10th transaction for April 2019, so far the best month for us in 2019…not impressive when you compare it to bigger teams, (we are a small team after all but...) I’m still proud of my agent’s efforts that take a transaction from a raw lead to the closing table.
Just from that fact of being the broker, the owner and team leader for my agents…
Can you imagine how many emails I receive every single day?
A lot of those emails are coming from loan officers such as yourself who want my business,
Newsletters, rate updates, “let me introduce myself..” , “Do you have anyone you need to qualify this weekend…I can do it! “, etc
After a constant bombardment (almost daily) of newsletters, rate updates and introductions….a “funny” pattern started developing
I was getting the exact same emails… from different 3 loan officers !!!
Same newsletters, same rate updates, same email headers, same company headers…coming from 3 different loan officers from the same company!
It just had to stop….
So I decided to write an email to their officer manager…(thinking he was oblivious to the fact)
— — — — — — — — — — — — — — — — — — — — — — —
Stop with the canned emails your loan officers are sending me!!!
All I need to know from you and your loan officers is:
1) What Benefits Are You Bringing To The Table?
2) What Are The Solutions You Are Offering Me?
If you have tools, resources or products that are of REAL benefit to me, my agents or my clients, I WANT to meet you and let’s talk!
If you have tools, resources or products that solve challenges I face in growing my business, I WANT to meet you and let’s talk!
But, If you are like everybody else and have no distinguishable values other than “close on time” and “I’ll keep you informed”…I’m really not interested — just from the fact that you are supposed to be doing that anyway!
That’s no value to me…that’s just a basic assumption/ expectation that we all have from any loan officers we meet…comprende?
By sending me the same canned emails coming from 3 different loan officers from your same company does not impress me at all…
You see,
What I expect from my mortgage broker is to oversee EVERY aspect of the lending process..from the very first day! …not the day before scheduled closing, when the underwriter asks for W2’s and/or proof of employment.
(…when a loan officer waits until the last minute …that loan officer is not looking after my buyer or my business, they simply don’t care enough to care)
That’s when my relationship with you ENDS ….when a transaction is being placed at risk due to inadequate oversight or action by your loan officer
Now I ask you,
How’s a weekly newsletter helping me with my marketing problems?
In real estate, we all have problems to solve and a business to grow….
Can you help me get leads?
Your canned newsletters does nothing to help me on this area.
Help me get leads -- I WANT to meet you and let’s talk!
Help me and my agents look good in front of our customers/clients and you will have a willing advocate that will use your services over and over again..
That’s really what all REALTORS® want…
What REALTORS® want?
#1 “Help us get leads!”
#2 “Help us look good in front of our customers” (now & for future referrals)
_______________________________________________________________________________________
Now my question to you is:
What kind of lead generating tools do you have to offer to real estate agents?
You already know that the average agent has ZERO loyalty — for you and your business. They’ll dropkick you to the curb the moment another (often unscrupulous) LO waves a juicy little “incentive” under their nose.
You see, I'm not just broker who owns a real estate company,
I'm also an entrepreneur, a marketing expert and CEO of a marketing company that helps real estate agents get leads….the same tools I use to get leads for my own agents
You can check one of our marketing platforms here: www.20Funnels.com
You see, I want to help you see your problem from a different angle…
I started thinking from my own perspective, "what would I do to be different if I was a loan officer myself, and what value could I bring to the table? "
Let’s get back to the two things I mentioned earlier…
What REALTORS® want?
#1 “Help us get leads!”
#2 “Help us look good in front of our customers” (now & for future referrals)
Let's start with #2
I can’t help you there. This is what differentiates one loan officer to another…How good are you in making that real estate agent look good?
Don't never forget this..
You are not Batman, your role is to be Robin,
you will never be Batman in the eyes of a REALTOR®…
Your role is to be supportive and make your REALTOR® look good…
When a REALTOR® gets support from a great loan officer beyond basic assumed services, a special synergy starts to happen. It is the start of a partnership that comes with benefits for the both of them
Now, let’s talk about your #1 problem…
What REALTORS® want?
#1 “Help us get leads!”
To grow your business on a faster pace…just do this!
Help REALTORS® GET LEADS
When you assume that supporting role, creating value that goes beyond closing loans, this is when you separate yourself from the rest of the pack.
Imagine what it would be like if you could offer Realtors something that would be an improvement (over what they get now from their lenders)
Tools to attract leads
Then...to grow your business on a faster pace…just do this!
Help REALTORS® GET LEADS
When you assume that supporting role, creating value that goes beyond closing loans, this is when you separate yourself from the rest of the pack.
Imagine what it would be like if REALTORS® are seeking you because of the marketing tools you offer.
How many referring Realtor relationships do you really need to make a big difference to your bottom line?
Not too many, I can assure you of that .
Think about it…
If you make the following call to real estate agents that you want their business…
“Would you like me to send you "MY" marketing tools system to help you get more leads? ---free of charge!
All the leads will only come to you …just to show you that I want to support "YOUR" business...Are your interested? “
================================================================
The Principle of Reciprocity and Influence Marketing
“Within the study of the psychology of relationships is a principle called reciprocity, which speaks to the human need (and tendency) to want to give something back when something is received. People feel a sense of obligation to do something for you when you’ve done something for them.”
Is about branding yourself as a helpful promoter to your agent’s business.
You simply give a set of marketing tools to your preferred REALTOR®,
without an ulterior motive or future expectation from their part.
allowing your goodwill to make its way back to you in the form of future referrals.
You do not want to be participant of the leads these tools create…or the agent will have the impression to send you only leads coming from these tools … ignoring you from the other leads they receive from other areas…
The point is here is, you want to own the system associated with the marketing success of your agent . When you offer a system to help them succeed and they succeed... you wedge your relationship enough that their leads become your leads!
Now, you are asking yourself…
How It Works:
Easy, just take these 3 steps and you are done!
#1 Invite your favorite agents to TeamUpLeads (completely FREE for them!)
#2 We automatically set up our best-in-class marketing system on your behalf as soon as they accept the invitation
#3 We take care of everything for you, including training and support for your agents!
How much will this cost?
Under $6 per month... per agent!
What are the marketing tools you speak about …
See below:
All these funnels and eBooks come with its one eBooks already made. Each funnel will be branded to the real estate agent
Hello, my name is Fernando Herboso and I’m a broker owner for a small real estate company in Clarksburg MD.
I run an aggressive group of agents. I’m their rainmaker and I work every day to help them obtain daily leads.
We just had our 10th transaction for April 2019, so far the best month for us in 2019…not impressive when you compare it to bigger teams, (we are a small team after all but...) I’m still proud of my agent’s efforts that take a transaction from a raw lead to the closing table.
Just from that fact of being the broker, the owner and team leader for my agents…
Can you imagine how many emails I receive every single day?
A lot of those emails are coming from loan officers such as yourself who want my business,
Newsletters, rate updates, “let me introduce myself..” , “Do you have anyone you need to qualify this weekend…I can do it! “, etc
After a constant bombardment (almost daily) of newsletters, rate updates and introductions….a “funny” pattern started developing
I was getting the exact same emails… from different 3 loan officers !!!
Same newsletters, same rate updates, same email headers, same company headers…coming from 3 different loan officers from the same company!
It just had to stop….
So I decided to write an email to their officer manager…(thinking he was oblivious to the fact)
— — — — — — — — — — — — — — — — — — — — — — —
Stop with the canned emails your loan officers are sending me!!!
All I need to know from you and your loan officers is:
1) What Benefits Are You Bringing To The Table?
2) What Are The Solutions You Are Offering Me?
If you have tools, resources or products that are of REAL benefit to me, my agents or my clients, I WANT to meet you and let’s talk!
If you have tools, resources or products that solve challenges I face in growing my business, I WANT to meet you and let’s talk!
But, If you are like everybody else and have no distinguishable values other than “close on time” and “I’ll keep you informed”…I’m really not interested — just from the fact that you are supposed to be doing that anyway!
That’s no value to me…that’s just a basic assumption/ expectation that we all have from any loan officers we meet…comprende?
By sending me the same canned emails coming from 3 different loan officers from your same company does not impress me at all…
You see,
What I expect from my mortgage broker is to oversee EVERY aspect of the lending process..from the very first day! …not the day before scheduled closing, when the underwriter asks for W2’s and/or proof of employment.
(…when a loan officer waits until the last minute …that loan officer is not looking after my buyer or my business, they simply don’t care enough to care)
That’s when my relationship with you ENDS ….when a transaction is being placed at risk due to inadequate oversight or action by your loan officer
Now I ask you,
How’s a weekly newsletter helping me with my marketing problems?
In real estate, we all have problems to solve and a business to grow….
Can you help me get leads?
Your canned newsletters does nothing to help me on this area.
Help me get leads -- I WANT to meet you and let’s talk!
Help me and my agents look good in front of our customers/clients and you will have a willing advocate that will use your services over and over again..
That’s really what all REALTORS® want…
What REALTORS® want?
#1 “Help us get leads!”
#2 “Help us look good in front of our customers” (now & for future referrals)
_______________________________________________________________________________________
Now my question to you is:
What kind of lead generating tools do you have to offer to real estate agents?
You already know that the average agent has ZERO loyalty — for you and your business. They’ll dropkick you to the curb the moment another (often unscrupulous) LO waves a juicy little “incentive” under their nose.
You see, I'm not just broker who owns a real estate company,
I'm also an entrepreneur, a marketing expert and CEO of a marketing company that helps real estate agents get leads….the same tools I use to get leads for my own agents
You can check one of our marketing platforms here: www.20Funnels.com
You see, I want to help you see your problem from a different angle…
I started thinking from my own perspective, "what would I do to be different if I was a loan officer myself, and what value could I bring to the table? "
Let’s get back to the two things I mentioned earlier…
What REALTORS® want?
#1 “Help us get leads!”
#2 “Help us look good in front of our customers” (now & for future referrals)
Let's start with #2
I can’t help you there. This is what differentiates one loan officer to another…How good are you in making that real estate agent look good?
Don't never forget this..
You are not Batman, your role is to be Robin,
you will never be Batman in the eyes of a REALTOR®…
Your role is to be supportive and make your REALTOR® look good…
When a REALTOR® gets support from a great loan officer beyond basic assumed services, a special synergy starts to happen. It is the start of a partnership that comes with benefits for the both of them
Now, let’s talk about your #1 problem…
What REALTORS® want?
#1 “Help us get leads!”
To grow your business on a faster pace…just do this!
Help REALTORS® GET LEADS
When you assume that supporting role, creating value that goes beyond closing loans, this is when you separate yourself from the rest of the pack.
Imagine what it would be like if you could offer Realtors something that would be an improvement (over what they get now from their lenders)
Tools to attract leads
Then...to grow your business on a faster pace…just do this!
Help REALTORS® GET LEADS
When you assume that supporting role, creating value that goes beyond closing loans, this is when you separate yourself from the rest of the pack.
Imagine what it would be like if REALTORS® are seeking you because of the marketing tools you offer.
How many referring Realtor relationships do you really need to make a big difference to your bottom line?
Not too many, I can assure you of that .
Think about it…
If you make the following call to real estate agents that you want their business…
“Would you like me to send you "MY" marketing tools system to help you get more leads? ---free of charge!
All the leads will only come to you …just to show you that I want to support "YOUR" business...Are your interested? “
================================================================
The Principle of Reciprocity and Influence Marketing
“Within the study of the psychology of relationships is a principle called reciprocity, which speaks to the human need (and tendency) to want to give something back when something is received. People feel a sense of obligation to do something for you when you’ve done something for them.”
Is about branding yourself as a helpful promoter to your agent’s business.
You simply give a set of marketing tools to your preferred REALTOR®,
without an ulterior motive or future expectation from their part.
allowing your goodwill to make its way back to you in the form of future referrals.
You do not want to be participant of the leads these tools create…or the agent will have the impression to send you only leads coming from these tools … ignoring you from the other leads they receive from other areas…
The point is here is, you want to own the system associated with the marketing success of your agent . When you offer a system to help them succeed and they succeed... you wedge your relationship enough that their leads become your leads!
Now, you are asking yourself…
How It Works:
Easy, just take these 3 steps and you are done!
#1 Invite your favorite agents to TeamUpLeads (completely FREE for them!)
#2 We automatically set up our best-in-class marketing system on your behalf as soon as they accept the invitation
#3 We take care of everything for you, including training and support for your agents!
How much will this cost?
Under $6 per month... per agent!
What are the marketing tools you speak about …
See below:
All these funnels and eBooks come with its one eBooks already made. Each funnel will be branded to the real estate agent
Hi, I’m Fernando Herboso
Hi, I’m Fernando Herboso
SELL YOUR HOME FAST
SELL YOUR HOME FAST
FUNNEL#1
FUNNEL#1
- OBJECTIVE: Home Sellers
- MEDIUM: Facebook, Instagram, Forums, Emails
- OFFERED VALUE: Pre-Written eBook ( All- Included)
- FINAL OUTCOME: Lead Generation- Create Authority
- OBJECTIVE: Home Sellers
- MEDIUM: Facebook, Instagram, Forums, Emails
- OFFERED VALUE: Pre-Written eBook ( All- Included)
- FINAL OUTCOME: Lead Generation- Create Authority
Img. for Facebook and Instagram
Img. for Facebook and Instagram
/EBOOK-SAMPLE
/EBOOK-SAMPLE
10 HORRIFIC & FRIGHTENING PITFALL STORIES THAT SHOCKED These Homebuyers
10 HORRIFIC & FRIGHTENING PITFALL STORIES THAT SHOCKED These Homebuyers
FUNNEL#2
FUNNEL#2
- OBJECTIVE: Homebuyers
- MEDIUM: Facebook, Instagram, Forums, Emails
- OFFERED VALUE: Pre-Written eBook ( All- Included)
- FINAL OUTCOME: Lead Generation
- OBJECTIVE: Homebuyers
- MEDIUM: Facebook, Instagram, Forums, Emails
- OFFERED VALUE: Pre-Written eBook ( All- Included)
- FINAL OUTCOME: Lead Generation
Img. for Facebook and Instagram
Img. for Facebook and Instagram
5 MAJOR HOME SELING MISTAKES & WHEN PREPARING YOUR HOME TO SELL
5 MAJOR HOME SELING MISTAKES & WHEN PREPARING YOUR HOME TO SELL
FUNNEL#3
FUNNEL#3
- OBJECTIVE: Home Sellers
- MEDIUM: Facebook, Instagram, Forums, Emails
- OFFERED VALUE: Pre-Written eBook ( All- Included)
- FINAL OUTCOME: Lead Generation- Create Authority
- OBJECTIVE: Home Sellers
- MEDIUM: Facebook, Instagram, Forums, Emails
- OFFERED VALUE: Pre-Written eBook ( All- Included)
- FINAL OUTCOME: Lead Generation- Create Authority
Img. for Facebook and Instagram
Img. for Facebook and Instagram
/EBOOK-SAMPLE
/EBOOK-SAMPLE
5 QUESTIONS TO ASK REAL ESTATE AGENTS
5 QUESTIONS TO ASK REAL ESTATE AGENTS
FUNNEL#4
FUNNEL#4
- OBJECTIVE: Real Estate Agent Hiring
- MEDIUM: Facebook, Instagram, Forums, Emails
- OFFERED VALUE: Pre-Written eBook ( All- Included)
- FINAL OUTCOME: Lead Generation - Authority
- OBJECTIVE: Real Estate Agent Hiring
- MEDIUM: Facebook, Instagram, Forums, Emails
- OFFERED VALUE: Pre-Written eBook ( All- Included)
- FINAL OUTCOME: Lead Generation - Authority
Img. for Facebook and Instagram
Img. for Facebook and Instagram
6 CRITICAL MISTAKES HOME BUYERS MAKE & How To Avoid Them
6 CRITICAL MISTAKES HOME BUYERS MAKE & How To Avoid Them
FUNNEL#5
FUNNEL#5
- OBJECTIVE: Homebuyers
- MEDIUM: Facebook, Instagram, Forums, Emails
- OFFERED VALUE: Pre-Written eBook ( All- Included)
- FINAL OUTCOME: Lead Generation
- OBJECTIVE: Homebuyers
- MEDIUM: Facebook, Instagram, Forums, Emails
- OFFERED VALUE: Pre-Written eBook ( All- Included)
- FINAL OUTCOME: Lead Generation
Img. for Facebook and Instagram
Img. for Facebook and Instagram
SMART STRATEGIES FOR HOME SELLERS
SMART STRATEGIES FOR HOME SELLERS
FUNNEL#6
FUNNEL#6
- OBJECTIVE: Home Sellers
- MEDIUM: Facebook, Instagram, Forums, Emails
- OFFERED VALUE: Pre-Written eBook ( All- Included)
- FINAL OUTCOME: Lead Generation- Create Authority
- OBJECTIVE: Home Sellers
- MEDIUM: Facebook, Instagram, Forums, Emails
- OFFERED VALUE: Pre-Written eBook ( All- Included)
- FINAL OUTCOME: Lead Generation- Create Authority
Img. for Facebook and Instagram
Img. for Facebook and Instagram
/EBOOK- SAMPLE
/EBOOK- SAMPLE
COPYRIGHT 2019 WWW..TEAMUPLEADS.COM / AdBlatz LLC
COPYRIGHT 2019 WWW..TEAMUPLEADS.COM / AdBlatz LLC
Nothing To Install!
Everything is Hosted In The Cloud
Nothing To Install!
Everything is Hosted In The Cloud
MONTH TO MONTH
NO CONTRACTS!
MONTH TO MONTH
NO CONTRACTS!
THIS IS WHAT EACH OF YOUR AGENTS WILL GET:
- Customization with their names and logos
- BRAND NEW State of the Art Niche Funnels
- Newbie Friendly Easy to Use
- Completed Real Estate Sales Funnels ready for their use
- Agents Use These Funnels To Attract Leads On Social Media and Their Websites
- Zero Tech Skills Required
- NO Real Estate Website Required
- Customer Support - and training available
THIS IS WHAT EACH OF YOUR AGENTS WILL GET:
- Customization with their names and logos
- BRAND NEW State of the Art Niche Funnels
- Newbie Friendly Easy to Use
- Completed Real Estate Sales Funnels ready for their use
- Agents Use These Funnels To Attract Leads On Social Media and Their Websites
- Zero Tech Skills Required
- NO Real Estate Website Required
- Customer Support - and training available
30 Day Satisfaction Guarantee
30 Day Satisfaction Guarantee
$100.00 OFF
$100.00 OFF
Then Just $40 per month.
Then Just $40 per month.
MONTH - MONTH - MONTH
MONTH - MONTH - MONTH
ALL ACCESS PASS:
ALL ACCESS PASS:
Get started TODAY & RECEIVE
$100 OFF!
FROM THE NORMAL $200 SETUP FEE
$100 OFF AND THEN $40.00 PER MONTH
Get started TODAY & RECEIVE
$100 OFF!
FROM THE NORMAL $200 SETUP FEE
$100 OFF AND THEN $40.00 PER MONTH
APPLIES FOR 5 DIFFERENT AGENTS
APPLIES FOR 5 DIFFERENT AGENTS
NO COMMITMENTS
NO COMMITMENTS
SETUP FEES
SETUP FEES
Q
Q
A
A
How much it costs?
How much it costs?
$40 per month for the first 5 REALTORS® that you invite into the program. $30 per month for every 5 REALTORS® thereafter (purchased in sets of 5)
$40 per month for the first 5 REALTORS® that you invite into the program. $30 per month for every 5 REALTORS® thereafter (purchased in sets of 5)
Q
Q
A
A
Are the leads being generated by this system coming to me as well?
Are the leads being generated by this system coming to me as well?
No….and the reason is very simple. You want a chance to receive ALL THE LEADS the REALTOR generates…not just the ones from this system.
Remember, your #1 purpose why you are giving this to REALTORS® is not to share leads but... to earn the respect & trust from them, because you are helping him /her build their business.
No….and the reason is very simple. You want a chance to receive ALL THE LEADS the REALTOR generates…not just the ones from this system.
Remember, your #1 purpose why you are giving this to REALTORS® is not to share leads but... to earn the respect & trust from them, because you are helping him /her build their business.
Q
Q
A
A
So, how would this help me generate more business if I don't get the leads...after all I'm paying for it?
So, how would this help me generate more business if I don't get the leads...after all I'm paying for it?
Have you ever received a trial version of food, products at Costco or by mail? -- The law of reciprocity is the currency of social life...this is a loan officer's version of offering a trial version of your professionalism & support...
SUPPORT YOUR AGENTS AND THEY WILL SUPPORT YOU
Have you ever received a trial version of food, products at Costco or by mail? -- The law of reciprocity is the currency of social life...this is a loan officer's version of offering a trial version of your professionalism & support...
SUPPORT YOUR AGENTS AND THEY WILL SUPPORT YOU
I just wanted to tell you that the following lead generating systems are completely turn key, personalized for each of your favorite agent(s).
They will receive the funnels and the eBooks already written on their behalf.
When someone subscribes, he real estate agent will receive the lead information. From that point on, it is up to the real estate agents to follow up with the subscriber.
See below each lead generating system that your agent will receive...
I just wanted to tell you that the following lead generating systems are completely turn key, personalized for each of your favorite agent(s).
They will receive the funnels and the eBooks already written on their behalf.
When someone subscribes, he real estate agent will receive the lead information. From that point on, it is up to the real estate agents to follow up with the subscriber.
See below each lead generating system that your agent will receive...
/EBOOK-SAMPLE
/EBOOK-SAMPLE
/EBOOK-SAMPLE
/EBOOK-SAMPLE
/EBOOK-SAMPLE
/EBOOK-SAMPLE